the premiere group
Wanted to create a distinctly
feminine fragrance and packaging
that embodied the "in full bloom"
moment of women and their lives.
We asked, "what is your in full
bloom moment?" We focus on a
psychographic instead of a
demographic in creating the
advertisment packaging and
In the end we created a fully
realized 3D rose cap with rose gold
hardware and a light purple tinted
The outer packaging has a gradient
pink which fades to a light green
only when the cello is on, thus
providing a new surprise at every
Unapologetically femmine, In Full
Bloom embodies the special
moment of a woman.