Johnson Printing and Packaging Corp.
With every product package developed in partnership with AVEDA, we are mindful of our environmental impact. The focus for folding cartons includes: materials that maximize post-consumer recycled content and carry FSC (Forestry Stewardship Council) certification, preventing contamination of the mixed paper recycling stream, and optimizing design aesthetics. For the AVEDA Tulasara folding cartons, custom-made JPP100 paperboard was the right choice. Researched, developed and tested via a partnership between Johnson Printing & Packaging, AVEDA and Neenah Packaging, JPP100 is a ground-breaking, innovative paperboard, and the first of its kind. This unique folding carton board is comprised of 100% post-consumer recycled content, is FSC certified, has aclean, white structure throughout, and provides a lustrous, bright white printing surface. The electrical energy used to produce the Tulasara cartons was provided through a Wind Source program. Agri-based inks and an aqueous, satin-finish coating were used during print production. The Tulasara product launch was the biggest skincare launch in AVEDA's history. This high-performing, prestige skincare category boasts beautiful folding carton designs that draw the attention of the AVEDA guests while meeting the requirements of our joint, steadfast environmental mission.